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Hear directly from Elle McGhee
Learn the Soil to Sold™ framework straight from the developer actively doing deals
Funding + real estate strategy sessions
Conference Workbook & Note Pages (Digital Download)
A simple fill‑in‑the‑blank guide to follow along, capture your 90‑day plan, and avoid leaving with a stack of random notes.
“Session Replays” – 7‑Day Replay Access (Selected Sessions Only)
Limited-time access to a few core sessions so you can rewatch the most important teachings once you’re back home.
(Full recordings and lifetime access reserved for VIP / Platinum.)
Deal Idea Brainstorm Sheet
A one-page worksheet to map 1–3 potential deals in your home market using what you learn at the event.
Boxed sandwich lunch
General networking during breaks
Meet other investors and aspiring developers in the hallways and lobby.

Everything in General Admission PLUS:
VIP Seated Full‑Course Lunch with Elle & Speakers
Skip the lunch lines and sit in a reserved VIP section while you eat a full‑course meal and hear behind‑the‑scenes insights that don’t make it to the stage.
VIP Power Hour: Private Q&A Before the Event Starts
Get in the room early for an exclusive 60‑minute Q&A with Elle and special guests. Bring your deals, your questions, and your obstacles, and get direct feedback before the main doors even open.
Priority Seating Near the Front
Sit closer to the stage so you can see, hear, and interact better during every session.
LIVE Q&A Access From the VIP Section
When we open the mic, VIPs get first shot at asking questions so you’re not fighting for time at the back of the room.
Upgraded Networking Opportunities
Spend your lunch and pre‑event hour surrounded by serious movers instead of hoping you bump into them in the hallway.

Everything in VIP PLUS
Sunday Field Day Bus Tour (Snacks + Lunch Included)
Ride with Elle and the team as you walk real buildable lots, analyze live deals in the field, and see exactly how developers think before they ever write an offer.
Platinum Deal Hot Seat Session
Small-group hot seats where you can put your market, your numbers, or your potential deal on the table and get direct feedback from Elle and her team. Walk away with a sharper 90‑day plan, not just notes.
Front-Row Premium Seating All Day Saturday
Sit in the very front with other Platinum guests so you can see, hear, and interact with speakers without fighting the crowd.
Priority LIVE Q&A (Your Questions First)
When we open the mic, Platinum has first priority in the Q&A line, so you’re not hoping we “get to you” before time runs out.
Private High-Level Networking Access
Reserved seating, lunch, and Field Day time with serious investors, builders, and decision‑makers. These are the people writing checks and doing deals.
Direct Access to Elle & Speakers During Field Day
Platinum will have priority seating on the bus. You get casual, real conversations with Elle and select speakers between stops.
Platinum Only: Full Conference Recordings (Including Field Day Highlights)
Lifetime access to Saturday’s sessions plus curated clips and audio from the Sunday tour so you can revisit the frameworks and on‑site breakdowns whenever you want.
Platinum Resource Pack
A digital bundle of advanced tools only for Platinum:
Expanded deal analyzer
Sample lender / partner packet
Due diligence and lot‑check checklist
90‑Day “First (or Next) Deal” Implementation Planner
These take what you learn on the bus and make it executable once you’re back home.
30‑Day Platinum Implementation Call (Virtual)
A private group call ~30 days after the event with Elle to review progress, answer follow‑up questions, and keep you accountable to the plan you built in Atlanta.
